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The Best Air Purifier

By Tim Heffernan
Updated
A line-up of some of our picks for best air purifier, organized into two rows.
Photo: Connie Park

Air purifiers are fundamentally simple machines—little more than a fan and a filter. Yet a well-designed purifier can capture virtually all airborne allergens, such as pollen and mold spores, as well as bacteria, viruses, and smoke.

We’ve tested more than 60 air purifiers in the past nine years, and the exceptional Coway Airmega AP-1512HH Mighty is our top pick among them. It’s powerful enough to clean a large room, quiet enough to sleep near, engineered to run for years, and inexpensive enough to set up several throughout a home. But it’s not the only excellent air purifier we’ve found, and if you prefer the looks, price, or features of our other recommendations, be assured that they, too, are top-notch performers.

Everything we recommend

Our pick

Perfect for bedrooms, playrooms, and living rooms, this purifier is one of the highest-performing, most-durable, and most-economical models we’ve tested.

Runner-up

Virtually identical to our top pick on features and performance, this purifier is a great choice if you prefer its looks or find it at a better price.

Also great

This purifier is terrific overall, but it has minor shortcomings, including a stark look, no display shutoff, and slightly elevated electrical use.

Also great

With quiet operation, good color options, and performance matching our other picks, this is a great choice, although the cost of filter replacements can run relatively high.

Also great

Similar in performance to other purifiers its size, the Levoit impressed in initial and long-term testing.

Upgrade pick

The Blue Pure 211i Max aced our tests, and on top of its powerful performance, it stands out for its energy efficiency, quiet operation, user-friendly features, and good looks.

Budget pick

In a bedroom, dorm room, nursery, or office, the compact and cost-friendly Clorox Medium Room is a fine option.

Our pick

Perfect for bedrooms, playrooms, and living rooms, this purifier is one of the highest-performing, most-durable, and most-economical models we’ve tested.

Within 30 minutes, the Coway Airmega AP-1512HH Mighty reduced heavy smoke pollution in a New York City office by as much as 99.6%; this is comparable to the performance of other top machines and has been consistent in multiple test spaces. We’ve pushed this machine beyond its on-paper limits in various ways—including running its filters 24/7 for two years, twice as long as recommended—and it has never wavered or weakened. It offers great value on initial and long-term costs, and its compact form, quiet operation, and display-light shutoff make it especially well suited to using it in a bedroom or living room.

Runner-up

Virtually identical to our top pick on features and performance, this purifier is a great choice if you prefer its looks or find it at a better price.

The Coway Airmega 200M is virtually identical to Coway’s Airmega AP-1512HH Mighty in every important respect. They’re equivalent in noise and performance measurements, their filters are interchangeable, and their similar controls allow you to shut off the display lights. The 200M has a square grille rather than a round one, but that’s the only major physical difference. If you prefer the 200M’s looks or you find it at a better price, we recommend it.

Also great

This purifier is terrific overall, but it has minor shortcomings, including a stark look, no display shutoff, and slightly elevated electrical use.

The Winix 5500-2 is an exceptional performer on particulates air pollution: It captured as much as 99.9% of the smoke in our test room in just 30 minutes on high. We prefer the Coway Airmega AP-1512HH Mighty for its lower energy consumption, smaller visual footprint, and manual display-shutoff feature. The related 5300-2 and C535 (which is exclusive to the Winix store and Walmart) lack a few of the 5500-2’s features, but they perform just as well and may be available at lower prices. We’ve had similarly strong results with every other Winix we’ve tested, including the AM80 and Wi-Fi–enabled AM90—not surprising given that the only meaningful differences between them are their looks.

Also great

With quiet operation, good color options, and performance matching our other picks, this is a great choice, although the cost of filter replacements can run relatively high.

The Blueair Blue Pure 311i Max is similarly excellent in purifying performance to our other standard-space picks and offers notably quiet performance, terrific energy efficiency, and a display shutoff. A re-engineered motor (versus its predecessor, the 311 Auto), a larger and less dense filter, and a more-open outlet grille account for its lower electricity consumption and noise output. The Blueair app lets you monitor your air quality and adjust the machine’s settings remotely. And it’s a particularly attractive machine, with a tweed-like, washable cover available in several muted colors. One minor knock: The company recommends replacing the filters every six to nine months, pushing yearly replacement costs above those of some similar purifiers.

Also great

Similar in performance to other purifiers its size, the Levoit impressed in initial and long-term testing.

Levoit’s Vital 200S matched the Coway Airmega AP-1512HH Mighty in performance tests, and the two are very similar in terms of energy efficiency, noise output, and an ability to shut off the display while maintaining the fan setting of your choosing. It’s been working flawlessly in our first year of long-term testing in a New York City apartment.

Upgrade pick

The Blue Pure 211i Max aced our tests, and on top of its powerful performance, it stands out for its energy efficiency, quiet operation, user-friendly features, and good looks.

The Blueair Blue Pure 211i Max, meant for large spaces around 500 square feet, is a stellar performer, reducing smoke levels in our test room by more than 99.9% on its high and high-medium settings. In spite of the power, it’s extremely energy efficient and quieter than you’d expect. You can shut off the display while it runs, which helps if you’re light sensitive while trying to sleep. There’s a child lock for the controls. Its air-quality sensor reads your room’s particulate-pollution levels at 1, 2.5, and 10 microns (aka PM1, PM2.5, and PM10—broadly equivalent to smoke, dust, and pollen). An app remotely monitors its readings and can control its settings. It’s priced accordingly, and if you’re considering this for a small to medium room, you can get more than ample purifying performance for at least $100 less with our other picks.

Budget pick

In a bedroom, dorm room, nursery, or office, the compact and cost-friendly Clorox Medium Room is a fine option.

In a space that’s about 200 square feet or less, the Clorox Medium Room is a solid, inexpensive purifier with liveability features we usually only see on more expensive purifiers. It excelled at removing airborne particles in our testing. Smaller purifiers tend to be less energy-efficient, but the Clorox is an exception, with lower long-term running costs than is typical for this size. A display shutoff and child lock on the controls make it easier to sleep near and suitable for nurseries and playrooms. A slightly pricier version of it is Alexa-enabled for remote or voice operation. Despite the name, this is strictly a small-room purifier, and in larger spaces, it doesn’t keep pace with our other picks.

Below, we cover a few other purifiers that fit specific needs, including a purifier for handling VOCs, and a truly smart air purifier.

Since 2017, I have conducted extensive reporting on and real-world testing of air purifiers in my New York City apartment and in Wirecutter’s New York and Los Angeles offices. I have spoken with manufacturers, engineers, academics, and experts. And I have also lived with most of our picks, running them 24/7 for months—and sometimes years—in my apartment.

That experience has helped me gather objective data on their long-term purifying performance and any mechanical degradation. It has also helped me make informed judgments on factors such as ease of maintenance and operation, the presence or lack of distracting noises or lights, and simple visual impact—the so-called little things that, if done incorrectly, can turn what should be a nearly set-it-and-forget-it appliance into a daily annoyance.

If you suffer from allergies or simply have concerns about the air quality in your home, a HEPA air purifier can help. These devices do just one thing, but they do it very well: remove fine particles from the air. They rapidly and permanently capture most common airborne allergens, including dust and pollen; mold, mildew, and fungal spores; pet dander; and dust mites and their excrement. They’re also excellent at reducing smoke from wildfires, tobacco, and marijuana. They also capture airborne pathogens—bacteria as well as most, if not all, viruses, including the coronavirus. These machines are pretty easy to live with, but for the full story, read this piece on How to Set Up an Air Purifier.

Once particulate matter settles on floors or other surfaces, an air purifier won’t lift it up. To clean allergens like pet hair and pollen from surfaces, you need a vacuum cleaner or a dust mop. To reduce viruses and bacteria on surfaces, it is usually sufficient to clean them with soap, detergent, or an all-purpose cleaner.

Air purifiers generally fall into three categories: those designed for small spaces (such as kids’ bedrooms, dorm rooms, and offices), those intended for general living spaces (such as enclosed living rooms and master bedrooms), and those designed for large spaces (including combined living/dining rooms and areas with cathedral ceilings).

The problem is that many manufacturers dramatically overstate their machines’ abilities. A lot of “living room” purifiers are barely powerful enough to keep a walk-in closet clear.

We begin by calculating projected airflow abilities. When considering a new purifier, we first refer to manufacturer-supplied specs on airflow (usually given as a clean air delivery rate, or CADR). We compute the air changes per hour, or ACH, they can provide in hypothetical rooms of 150, 350, and 500 square feet (assuming an 8-foot ceiling height).

We set four ACH as the minimum for a purifier to be considered adequate for each room size. Based on our years of real-world testing, we know that four ACH ensures rapid and nearly complete cleaning of highly polluted air.

We usually choose purifiers with true HEPA filters. In the North American definition, “true HEPA” means that a filter removes at least 99.97% of airborne particles of a 0.3-micron diameter in a single pass. For reference, human hair usually measures between 20 and 180 microns across. A particle with a 0.3-micron diameter is the toughest size to remove via physical, HEPA-type filtration. So both larger and—counterintuitively—smaller particles are captured more efficiently.

The European true HEPA equivalent—which is increasingly marketed in North America as “medical grade”—is designated H13, and its requirements are virtually identical: 99.95% single-pass capture of the most penetrating particle size (or MPPS). This is typically close to 0.3 micron.

We weigh the value a purifier offers. Without setting a strict price limit within each room-size category, we compare cost against specs (especially ACH), the estimated upkeep and electricity costs over the course of five years of operation, ratings from owners, and manufacturers’ histories of reliability and customer service.

And we appreciate smart control capability. Our years of testing have proved that a good air purifier creates and maintains excellent air quality when it is simply allowed to run continuously on a moderate setting. As a result, we do not insist that our picks have smart control options.  But many members of our paid tester program have told us how helpful the ability to control appliances via an app or by voice command is for people with mobility or dexterity issues. Smart air purifiers also typically offer real-time and trend data on indoor air quality, and many allow you to set operation schedules, so that (for example) your purifier can automatically do a deep clean of your living space in the hour before you get home. In short, smart capability isn’t necessary to get clean air, but it can add meaningful utility to a purifier.

No thanks, ionizers and ozone. Many purifiers have an ionizer in addition to a HEPA filter, but most let you toggle the feature on or off, and we recommend the latter. One reason: The ionizers’ efficacy is unclear. The more important reason: Ionizers can produce a tiny amount of ozone as a by-product, and ozone is harmful to breathe (PDF). That said, among our picks with an ionizing option, none exceed the ozone production limit of 0.05 parts per million when in use, as set and certified by the strict California Air Resources Board.

A handful of air purifiers rely entirely on ozone to purify the air. We dismiss them categorically.

The tools: Since 2016, we’ve conducted dozens of real-world purifier tests, measuring particle concentrations with a TSI AeroTrak 9306—a professional, high-precision particle counter commonly used to certify air quality to OSHA standards in factories and other workplaces.

The venues: We’ve tested air purifiers in homes and in apartments. Since 2020, we’ve been testing in a room at Wirecutter’s New York City headquarters. It’s a 135-square-foot office.

The tests: At the start of each test, we take a baseline reading of the ambient air quality for three minutes. We burn five wooden matches and let the smoke circulate for two minutes to raise the particulate levels in the air. We then run the purifiers for the remaining 30 minutes.

Smoke particles are right in the 0.3-micron size range—the hardest size to capture—that’s used as the HEPA test standard. If a purifier does well on smoke, it will do even better on larger particles like dust and pollen, and—somewhat paradoxically—on smaller particles like bacteria and viruses. For an explanation, see How HEPA filters work.

We place the purifiers at the midpoint of the test room (this is best practice in your room, too). The particle counter goes in the farthest corner of the room, ensuring an accurate reading of whole-room purification. The particle counter takes readings continuously, with counts totaled in one-minute increments.

A plate containing the pile of used matches used for testing air purifiers.
Volunteers. Photo: Tim Heffernan

We test each purifier at least twice. In a 35-minute test, we run the machine on its absolute highest setting. It’s usually noisy. In a separate test, we use the highest setting the machine can run while keeping the noise below 50 decibels; this is around the upper limit of what would be tolerable for normal conversation, watching TV, or sleeping.

We normalize the test data so that each machine’s peak reading of 0.3-micron particles represents the maximum particulate load it faced. We describe its overall performance as its maximum reduction of particulates relative to that load. We believe this approach gives the best apples-to-apples comparison because it eliminates inconsistencies in absolute particle concentration—which even in lab conditions is difficult to reproduce exactly from test to test—in favor of a common measure.

We test new and old machines. When retesting our existing air-purifier picks, we take four measurements—two using the old filters and two using new filters—to learn how (or even if) their performance changed over time.

We also make subjective evaluations. We have always judged purifiers not just by how well they perform but also by how easy it will be to live with them in your bedroom, living room, or office. For those factors, we measure how much noise the purifiers make when running, and we calculate their long-term costs for energy consumption and replacement filters. We consider the ease of operation and maintenance, the presence or absence of distracting lights (which can disrupt sleep), the simplicity of the controls, and their physical size and aesthetics.

And we simply live with them. We station our picks in multiple homes, often for years at a time, to judge how they perform in different environments, how durable they are against rowdy kids and other sources of damage, and whether positive attributes (or persistent annoyances) are revealed as time goes by.

Our pick for best air purifier overall, the Coway Airmega AP-1512HH Mighty, in white.
Photo: Connie Park

Our pick

Perfect for bedrooms, playrooms, and living rooms, this purifier is one of the highest-performing, most-durable, and most-economical models we’ve tested.

After over 20 rounds of testing, encompassing more than 50 different air purifiers, and after years of living with our various picks at home, the Coway Airmega AP-1512HH Mighty remains our pick as the best air purifier for most people. It has kept its place since 2015 for many reasons.

It’s a stellar performer. Across repeated testing and re-testing, the Coway Mighty has delivered some of the best performances of any purifier we’ve seen, and it has done so with amazing consistency. On its high setting, it averages more than 99% removal of smoke in 30 minutes. On medium, it averages 88%. And it maintains that performance for the entire lifespan of its HEPA filter, which should be replaced annually. We’ve always run our test units 24/7 for at least a year—in one case, for two years—and then retested them using the old filters and compared them with brand-new ones. In every case, there’s been virtually no drop-off in performance for this purifier. (Occasionally, we’ve even seen a tiny improvement: HEPA filters actually get more efficient at capturing particles as they clog up, at the expense of a small drop in airflow.)

It abides. Our first test unit ran for two years straight and was performing like new when it was discontinued for a newer version. The second one ran for four years straight, and it too was still working flawlessly when it was replaced (again due to design updates). That third model ran at our office for over two years straight while it was closed for the pandemic, during which time the office endured a small flood. The purifier was still working fine when we reopened.

A clean air purifier filter stacked on top of a dirty one.
The filter on the bottom has been run 24/7 for a year—that’s dust, pollen, and other captured gunk making it dark. The pale one on top is brand new. Photo: Sarah Kobos

It’s virtually set-and-forget. The Mighty requires very little setup and upkeep. Remove the plastic bag the filters come in, stick the filters back in the machine, and you’re ready to go. We recommend keeping the machine on the medium setting, which is quiet, energy-efficient, and effective: In past tests, we confirmed that in a room with windows and doors closed, this purifier will drop particulate levels to nearly zero within an hour and maintain that indefinitely.

It’s quiet. For a purifier of its capabilities, the Mighty is notably quiet. On medium (the speed we recommend you run it on), it measures just 39 decibels from a distance of 6 feet—a soft, fan-like whisper that’s easy to sleep or watch TV near. (Another argument for keeping it on medium is that its auto setting can rev up the fan to its highest—and much louder—speed without warning; this is true of all purifiers with an auto function.)

It goes dark. The Mighty has a feature that we’d like to see on all air purifiers: You can completely shut off its display while keeping it on the fan speed of your choosing. Purifier displays in general are overly bright, especially their air-quality indicator lamps, and if you’re sensitive to light when you’re trying to sleep, that’s a real aggravation. Many do now offer a sleep mode that (mostly) shuts off the display.

It stands up to punishment. Parents on our staff who own a Mighty report that it has stood up to toddlers banging on the control panel and older kids roughhousing with it. Senior editor Harry Sawyers said his boys discovered that it’s fun to throw balloons into the airflow (they can get stuck and hover midair) and to use it to inflate their T-shirts so they look like the Stay Puft Marshmallow Man.

It excels in air-quality emergencies, like wildfires. In 2017, we created wildfire conditions in our Los Angeles office and tested several purifiers. Using bunches of incense sticks, we created a thick haze of smoke in the room—which was four times larger than what the Coway is designed to be used in. It still dropped the pollution by 70% in under an hour, performing as well as some purifiers intended for extra-large spaces.

Operating costs are low. Running costs for the Mighty are easily the lowest we’ve found for a purifier of its abilities. Filter replacement is an annual task, whereas some competitors work on six- or eight-month cycles. And it’s energy-efficient: On the medium setting, it draws just 8.1 watts, so running it 24/7 on that setting consumes just 71 kilowatts annually. If you want to calculate that consumption as a dollar amount, the US Energy Information Administration lists up-to-date electricity rates by state.

Flaws but not dealbreakers

Some units had fan issues (but they seem to be resolved). In early fall 2020, a few reader comments and reviews showed up mentioning an imbalanced fan in the machine, which caused the whole unit to shake uncontrollably and, in some cases, led the fan to break. We asked Coway about this problem, and a spokesperson replied that Coway was aware of the issue and was working on strengthening the fans’ balancing mechanism. As of late 2022, the issue seems to be resolved, based on recent customer reviews.

Filter odors noted (also resolved). Around the same time, we saw complaints of a plasticky odor in new replacement filters. When asked for an explanation in February 2021, Coway representatives wrote: “The filter is manufactured by processing various polymer materials … and similar to new clothes, some initial odors may linger.” The reps added that the company “is currently considering adding an Air Blow process into production to minimize any potential smell and odors.”

Two Coway filters that we purchased in February 2021 had a slight odor, and filters that arrived new in 2022 had no noticeable odor at all. Most recent (2023) Amazon reviews that mention odor describe it as faint and dissipating within a day or two.

We tested two popular third-party replacement-filter sets for the Mighty, made by Cabiclean and Durabasics, and neither gave off any noticeable odor. They performed almost identically to the genuine Coway filter in our smoke tests, so we’re confident in recommending them. One caveat: Coway told us that “if a problem is identified using a third-party filter, the customer does not receive warranty service.”

The smart version technically works, but the app is lousy. We tested the smart version of the Coway Airmega AP-1512HH Mighty, the AP-1512HHS. The app is basic and buggy, but when it’s working, it does allow you to monitor and control your machine remotely. In evaluating the app, Thorin Klosowski, then Wirecutter’s editor of privacy and security coverage, found that it has terrible customer reviews, “and asked for several unnecessary permissions we weren’t comfortable granting, including access to location, the camera, and more.”

Our second pick for best air purifier overall, the Coway Airmega 200M, in black.
Photo: Connie Park

Runner-up

Virtually identical to our top pick on features and performance, this purifier is a great choice if you prefer its looks or find it at a better price.

The Coway Airmega 200M is virtually identical to our top pick, the Coway Airmega AP-1512HH Mighty. The units are made by the same company, and they are physically so similar that their faceplates and filters are interchangeable. The 200M has a slightly more powerful motor, which may account for its marginally better performance in our tests: Running on its highest setting for half an hour, it reduced particulates by 99.4% on new filters (versus the Mighty’s 98.9%) and by 99.1% on old filters (versus the Mighty’s 98.9%). These differences are so small as to be functionally meaningless. So if you prefer the looks of the 200M, or you find it for a lower price, you can buy with confidence.

The 200M shares the Mighty’s display-shutoff feature, which we value highly because it turns off the overly bright air-quality indicator lamp and makes the 200M much more conducive to bedroom use. Visually, the 200M differs from the Mighty in that it has a square grille instead of a round aperture; like the Mighty, it’s available in both black and white versions.

The Winix 5500-2 air purifier in black.
Photo: Marki Williams

Also great

This purifier is terrific overall, but it has minor shortcomings, including a stark look, no display shutoff, and slightly elevated electrical use.

The venerable Winix 5500-2 performed just as well as the Coway Mighty in our testing. Both machines are similarly quiet, and the 5500-2 often sells for a bit less than the Mighty. It’s not our top pick for several reasons: It’s larger and (to most eyes) not as attractive; it lacks a display-shutoff feature, except when it’s on its lowest fan setting; and it draws more electricity, contributing to slightly higher running costs. But, simply put, the 5500-2 is an impressive purifier, and several Wirecutter staffers have happily owned this model for years.

In fact, all of the Winix purifiers we’ve tested have been impressive. If you can’t find the 5500-2, the Winix 5300-2 is identical in all important respects, though it lacks the remote control the 5500-2 comes with. The same goes for the Winix C535; this one is available only from Walmart and directly from Winix, but it often sells for less than the 5500-2 and comes with a two-year supply of filters. Finally, the AM80 and the Wi-Fi–enabled AM90 are standout performers, and they offer a sleeker, more-modern look.

The Blueair Blue Pure 311i Max air purifier.
Photo: Marki Williams

Also great

With quiet operation, good color options, and performance matching our other picks, this is a great choice, although the cost of filter replacements can run relatively high.

The Blueair Blue Pure 311i Max is another stellar air purifier comparable in capabilities to our Coway picks. It’s extremely energy efficient, drawing just 30 watts on its highest setting (out of four), versus the Coway Mighty’s 68. And it’s a fantastic performer, reducing smoke levels by 99.9% on high and 99.7% on medium-high. It’s also notably quiet, never breaking the 50-decibel limit we consider the maximum for sleeping, conversing, or watching TV near, and emitting 39 decibels or less—to the point of being almost inaudible—on medium, low, and the ultra-low “nighttime” setting.

The top of the Blueair Blue Pure 311i Max, showing its display and outlet grill.
The 311i Max’s outlet grille has been redesigned with wide holes that let air pass through more easily. Photo: Marki Williams

Blueair explained in an interview that these attributes are the result of several engineering updates working in concert. The 311i Max’s motor and fan blade are more efficient than earlier models, with a gently flared shape and a slightly larger surface area than its predecessor (and former pick), the 311 Auto. In the 311i Max version, a redesigned outlet grille has more area for air to pass through. The filter itself uses the same technology as all Blueair purifiers, combining a non-HEPA (but very efficient) filter with a system that imparts an electrical charge to any particles that pass through, helping them stick to the filter the next time around, essentially via static cling.

Finally, the 311i Max has an updated liveability feature that was long missing from the Blue Pure lineup: You can shut off the entire control panel display and the air-quality indicator, while still keeping the fan on the speed setting you want. Its child lock feature, also new, is also helpful in households with little ones.

The filters have a shorter replacement cycle than those of the Mighty, and many of our other picks, at six to nine months depending on usage (versus, typically, a year). The machine measures actual filter usage, not simply the elapsed time since the last filter was installed, so if you don’t run your machine all the time, you’ll get more life out of them. In the long term, though, filter replacements will likely give the 311i Max slightly higher running costs.

The Levoit Vital 200S in white with a black border.
Photo: Marki Williams

Also great

Similar in performance to other purifiers its size, the Levoit impressed in initial and long-term testing.

The Levoit Vital 200S is another excellent purifier and is similar to the Coway Mighty in both capability and livability. It excelled in our smoke tests, and it resembles the Mighty in energy usage and noise output (meaning it’s highly efficient and very quiet on its lower, everyday fan settings). There are four fan speeds to choose from (versus the Mighty’s three), so it offers a bit more flexibility. However, the medium-high setting approaches our 50-decibel limit on acceptable noise, so it’s not clear that this is a meaningful advantage.

Most important, the Vital 200S has a display shutoff that’s independent of the fan settings, so you can darken it at night while still keeping your air well cleaned. And our long-term test unit is performing without any issues, making us confident in its durability.

The Blueair Blue Pure 211i Max air purifier.
Photo: Marki Williams

Upgrade pick

The Blue Pure 211i Max aced our tests, and on top of its powerful performance, it stands out for its energy efficiency, quiet operation, user-friendly features, and good looks.

If you need to purify the air in a space of 500 square feet or so, we recommend the Blueair Blue Pure 211i Max. It’s extremely powerful, and in fact capable of delivering our recommended four ACH (air changes per hour) in spaces as large as 750 square feet on its highest setting (though you probably wouldn’t want to run it that way all the time).

It’s also an exceptional performer, dropping the smoke levels in our test space by more than 99.9% on its high and medium-high settings. And it’s easy to live with: quiet, attractive, and energy efficient, with a full display shutoff as well as both manual and smart controls. The relatively high price is backed up by the performance, but this much purifier is overkill for medium-size and small rooms.

The Blueair Blue Pure 211i Max air purifier to the left of the Blueair Blue Pure 311i Max.
The 211i Max (left) and 311i Max side by side. The 211i is 21.5 inches tall and 14 inches wide; the 311 is 19.5 inches tall and 12 wide. Photo: Marki Williams

The 211i Max is a thrifty operator, drawing just 41 watts on its highest setting, and 18 and 11 respectively on the medium-high and medium-low settings where you’re more likely to run it during normal use. Like the smaller 311i Max, its engineering has been updated with a redesigned motor and fan blade. Relative to its predecessor (and former pick), the Blueair 211+, the 211i Max also has a more porous outlet grille and a slightly flared design with a larger, less dense filter.

The 211i Max’s filters have a shorter replacement cycle than many of our other picks, at six to nine months (versus a typical year). The replacement alert on the display reflects actual usage, though, not simply the elapsed time since the last replacement, so if your purification demands are low, you’ll wind up on the long end of that range.

One standout test finding was that the 211i Max is remarkably quiet, particularly for a machine of its capability. On the high setting, it barely broke our 50-decibel limit for comfortable conversation, sleep, or TV watching. On its four lower speeds, it measured a barely noticeable 41 decibels or less.

Both the built-in control screen and the app show the real-time levels of airborne particulates in three size classes (1, 2.5, and 10 microns, roughly corresponding to smoke, dust, and pollen). This is standard info in an air quality monitor, but it’s something we’ve rarely seen integrated into a purifier. The app also lets you remotely monitor and adjust the operating settings.

You can manually dim or completely shut off the entire display when you want a dark room. You can also shut off the air quality indicator. A child lock function keeps young ones from altering the settings (or that’s the intent, anyway).

Finally, because the 211i Max is likely to be used in a living room or other public space, it’s gratifying that Blueair put some real care into its appearance and upkeep. The tweed-like cover (which also acts as a prefilter) is washable and, when the time comes, replaceable. A pretty, silvery gray one comes standard with the machine, and three other soft, natural colors are available.

Consider whether you actually need a large-space purifier, though. Despite its impressive energy efficiency, the 211i Max still consumes more power on its everyday medium-high and medium-low settings than the top-pick Coway Mighty (and the Blue Pure 311i Max, an also-great pick) on equivalent settings. If you’d be using a Blue Pure 211+ to purify a space that these smaller machines could handle, that’s wasted electricity.

The Clorox Medium Room air purifier.
Photo: Marki Williams

Budget pick

In a bedroom, dorm room, nursery, or office, the compact and cost-friendly Clorox Medium Room is a fine option.

The Clorox Medium Room is one of the best-thought-out small-space purifiers we’ve tested, in spite of a significant misnomer: This is a good option for a space about 200 square feet or less, and no larger. For an office or bedroom, it is a terrific value and has many livability features that low-cost purifiers often lack.

The Clorox Medium Room reduced smoke levels in our test space by 98.1% on high and 95.9% on medium over the course of a 30-minute cycle. In terms of noise, it’s also quite good compared with other small-space purifiers we’ve tested, emitting 45 decibels on high (noticeable, but not too loud to disrupt work or sleep), 39 on medium (akin to a room fan), and 31 and 29 on low and ultra-low (barely audible). In terms of energy consumption, it’s a huge improvement over our previous budget pick, the Levoit Core 300, drawing 23 watts (versus 46) on high, 15 watts on the everyday medium setting, and 7 and 4 watts on its lowest two fan speeds.

We appreciated some practical and user-friendly features we wouldn’t expect at this price. A child lock function keeps wee ones from messing with the settings. The display shutoff keeps its glowing LEDs from disrupting sleep. One version adds Alexa compatibility for remote control and monitoring, although this feature bumps the price up by a bit.

If you’re concerned about VOCs: Austin Air HealthMate HM400

If you specifically need to address high levels of volatile organic compounds (VOCs), we recommend the Austin Air HealthMate HM400. Like our other picks, it uses a HEPA filter to capture particulate pollutants. But it also contains a massive, 15-pound adsorbent filter (composed of activated carbon and a class of mineral called zeolites) that efficiently captures gaseous pollutants such as formaldehyde. That said, in most parts of the country, simply opening your windows every few days is an effective way to flush out any VOCs.

If you want a truly smart air purifier: Mila

The Mila air purifier with a black top and little yellow peg legs.
Photo: Marki Williams

The Mila air purifier is a notable entrant in the nascent category of truly smart air purifiers. When we tested it in October 2020, it delivered excellent performance on smoke particles, virtually identical to the performance we got from the Coway Mighty. Compared with the features of other smart air purifiers we’ve looked at, its app, sensors, and programmability are head and shoulders more advanced—almost another species. Although we believe that most people are likely to be happy with a purely analog purifier, if you’re keen on smart appliances, then this model is worth considering.

If you want a purifier with a built-in wireless charger: Coway Airmega Icon

Our pick for best air purifier with an elegant design, quiet function, and a built-in device charger, the Coway Airmega Icon.
Photo: Connie Park

We tested the Coway Airmega Icon purifier in April 2020. It’s an interesting machine, straddling the line between appliance and furniture, and it incorporates a second function: It has a built-in, 20-watt wireless device charger. This model performed exceptionally well in our tests, removing 99.6% and 97.4% of smoke particles in 30 minutes on high and medium, respectively. It’s also notably quiet on its low and medium settings, where it would normally be running, putting out 33 and 43 decibels, respectively. And the charger worked flawlessly on the iPhone we tested it with.

To get the most out of an air purifier, you need to set it up correctly, operate it properly, and perform very occasional maintenance. Here’s a list of what to do:

Remove the wrappers. Most air purifiers arrive with the filters installed—but they are also sealed in plastic wrappers. Open up your machine, unwrap the filters, and reinstall them. The HEPA filters should have an arrow or other marking to indicate the correct orientation.

Place them correctly. Install your purifier at least 18 inches from a wall and any furniture, ideally near the midpoint of the room you’re using it in.

One purifier per room is best. Purifiers work best in a contiguous space; if you want to clean the air in both the living room and a bedroom, for example, it’s best to get a purifier for each room or to move a single purifier around with you.

Oversized is okay. It’s better to have “too much purifier” than not enough. Manufacturers typically base their room-size recommendations (and CADR ratings) on tests with the machines set on high. But high is usually too loud when you’re watching TV or sleeping. Purifiers rated for larger spaces can operate on lower, quieter speeds.

Keep it running. Under typical conditions, we recommend running air purifiers 24/7 on their highest “quiet” setting—which we define as 50 decibels (dBA) or less. That generally means the medium setting on three-speed purifiers, or the high-medium setting on four-speed machines. Under known bad-air conditions, such as during a nearby wildfire, we recommend running purifiers on high for an hour every so often to deep-clean the air.

Close doors and windows. A draft or an open door can draw unfiltered air into a room faster than the purifier can deal with it. Normal in-and-out foot traffic isn’t an issue; just close the door behind you.

Dirty hepa filters stacked on top of each other.
Your purifier’s prefilter (top of the stack) captures big stuff like pet hair and needs to be cleaned monthly. hoto: Kyle Fitzgerald

Clean the prefilter monthly. For optimal performance, vacuum, wipe down, or rinse off the prefilter (it looks like a window screen or plastic netting) every month or so. The prefilter catches larger particles, such as pet hair, and keeping it clean helps the HEPA filter work unimpeded on fine particles.

Schedule filter replacement. It’s easy to forget the occasional obligation of replacing your purifier’s filters—so set a calendar reminder. Purifier manufacturers typically recommend replacing them annually, but check the manual; some models call for less frequent or more frequent replacement.

In conditions where air quality is poor, like when your area is affected by a nearby wildfire, we recommend running air purifiers on high for an hour and thereafter running them on the quiet or medium setting to create and maintain clean air in the home. After burning 15 wooden matches (to create an initial heavy load of fine smoke particulates), we tested this method with the Coway Airmega AP-1512HH Mighty and the Airmega 400 over the course of three hours—one hour on high, followed by two on medium.

Set on high, the AP-1512HH reduced the particulate concentration by 99.9% in the first hour. With the purifier set on medium over the next two hours, the particulate load remained stable, varying no more than 0.1%. In the first hour on high, the Airmega 400 also reduced the particulate concentration by 99.9%, and thereafter the particulate load varied by no more than 0.2% on medium. In these tests, the purifiers handled normal ambient air after we raised the smoke levels at the outset.

A graph showing the performance of the Coway Mighty and the Coway Airmega 400.
This test showed that running the air purifiers on high for one hour and then switching to a quiet or medium setting created and maintained clean air after quickly reducing a heavy particulate load by 99%. Illustration: Sarah MacReading

In a separate, similar test, we fed the purifiers continuously smoky air by burning incense sticks throughout the test. This test also included the Coway AP-1512HH Mighty, compared against a former large-space pick, the Blueair Blue Pure 211+. In that test, we learned we had to run the machines on high to maintain meaningful purification. Both models achieved this, cutting the particulates by half or more in 50 minutes.

HEPA stands for “high-efficiency particulate air.” The filter technology is the result of an industrial need that became critical in the Atomic Age: high volumes of very clean air, vital for the production of microprocessors and other sensitive instruments. HEPA filtration is also fundamentally simple and cheap, which means it’s available to everyone today.

HEPA filtration is a physical process, but it’s not like what most people envision when they think of a filter: a net, or a colander, or maybe mosquito netting, where particles larger than the holes get caught and the rest passes through. Rather, in HEPA purifiers, a fan draws particles suspended in the air through a dense, felt-like filter that has billions of tiny gaps of varying size. Air passes through almost unimpeded—thus the “high-efficiency” in HEPA. But the maze-like web of fibers traps almost all of the particles, from relatively big material like pollen (10 microns or so) down to ultrafine, 0.01-micron (10 nanometers) stuff. That’s smaller than an individual virus.

The fibers in a HEPA filter capture airborne particulates in three basic ways (PDF).

Impaction: The largest of the particulates, about 0.5 micron and above, are captured via impaction: Unable to change their course due to momentum, the particulates simply slam into the fibers and stick to them.

Interception: Particles measuring less than 0.5 micron (but not too much less) are captured by interception: Their lower momentum allows them to flow around some fibers, but eventually they come close enough to touch one fiber on the way by, and again they stick.

Diffusion: Very fine particles measuring below 0.1 micron get bounced around randomly and are slowed by their interactions with atmospheric atoms and molecules. They eventually drift or get bounced into a filter fiber, whereupon (yet again) they stick in a process called diffusion.

Crucially, the hardest particles to capture are what you might call the Baby Bears: At 0.3 micron, they’re at the low limit of interception momentum and above the limit of diffusion—in other words, they’re “just right” to get through a HEPA filter. The solution is to make the filter dense enough that it has a sufficient amount of fibers to capture most of the 0.3-micron particles. According to the US HEPA standard, “most of them” means 99.97% of them in a single pass.

In 2019, we purchased a Molekule Air—the company’s iconic original purifier—and found it to be the worst air purifier we’ve ever tested. Its performance on particulate pollution was dismal—and absolutely unacceptable for an $800 device. We later learned that many of the company’s advertising claims were found to be baseless, and Molekule subsequently retracted almost all of them. (You can read about the saga in our reports from February and June 2020; the Air was then known as the MH1.) That year we also tested a Molekule Air Mini and judged it to be similarly poor.

But both of those models have been retired, so in January 2023 we purchased and tested the company’s current models, the Molekule Air Pro and the Molekule Air Mini+. In addition to a HEPA filter, the Air Pro and the Mini+ employ the company’s patented PECO technology, which Molekule claims not only captures pollutants like smoke, bacteria, and viruses—as HEPA filters do—but also destroys them using a UV-based reaction.

Molekule Air Pro: Loud, expensive, but (technically) effective

The Air Pro is Molekule’s larger purifier. Molekule’s specs claim it is effective in spaces as large as 1,000 square feet. In our testing, it did do something the original Air didn’t: effectively remove fine particles from the atmosphere. On its highest setting, it dropped the smoke levels by 99.9% in 30 minutes—as good a performance as any purifier we’ve tested. Molekule does not share the actual numbers, but presuming the claimed “3x” airflow refers to the original Air’s 90 cubic feet per minute, the Air Pro’s maximum airflow rate would be about 270 cfm, slightly higher than that of the top-pick Coway AP-1512HH Mighty.

But there’s a deal-breaking caveat. On that setting, the Air Pro emitted an earsplitting 71 decibels, measured from a distance of 6 feet. That’s by far the loudest of any purifier we’ve tested, and it would be absolutely unlivable in real-world use. I could hear its jet-like whine from 40 feet away, and it was on the other side of a heavy, acoustically sealed door. For reference, we set the limit of comfort at 50 decibels, and humans perceive a 10-decibel increase as roughly a doubling of loudness. So the Air Pro is effectively four times noisier than what we consider to be acceptable.

At its highest sub-50-decibel setting (which was speed three out of six), the Air Pro performed similarly to our top-pick Coway on its medium setting, removing 86.1% of the smoke particles we’d filled our test space with in 30 minutes. But it was louder, at 43 decibels, versus the Coway’s 39.

The Air Pro is a power hog, drawing 27 watts on speed three—more than three times what the Coway draws on medium. On its highest setting, we measured it at 111 watts (the Coway draws 68 on high), and Molekule actually lists a bigger number on the Air Pro’s spec sheet: 123 watts.

The many critical reviews on Molekule’s Amazon store frequently mention noise, an unpleasant smell (we didn’t notice it), difficulty connecting to Wi-Fi and the app, and cost. It typically retails for $1,000, and replacement filters are $160. If you kept up with the recommended six-month filter replacements, you’d spend $1,440 over the course of five years. Add the cost of electricity and the purchase price, and you’d spend well over $2,500 on a machine that performs no better on particulate pollution than the far less expensive purifiers we recommend.

Molekule Air Mini+: Similar weaknesses in a smaller package

The Molekule Air Mini+ is designed for small spaces, like a bedroom or home office. In our testing, it performed far worse than our pick for those scenarios, the Clorox Medium Room—which costs about $100, versus the Air Mini+’s typical $350 or more. On its medium setting (speed three, out of five), the Air Mini+ reduced smoke levels by just 58.7%, versus the Levoit’s 92.6%. And even on its highest setting, at which it emitted an intolerable 66 decibels, the Air Mini+ reduced the smoke only by 91%; the Levoit captured 97.4% on high, while emitting 54 decibels. That’s a bit too loud for continuous use, but it’s less than half as loud (in terms of human perception) as the Air Mini+.

Along with its high up-front cost, the Air Mini+ is also expensive to maintain, requiring a $90 replacement filter every six months. It’s not particularly power-hungry, unlike the Air Pro. But on its medium setting, the Air Mini+ still draws more electricity than the far-more-capable Coway Mighty (our top pick among purifiers and a machine capable of keeping the air clean in a far larger space). As with its larger sibling, we do not recommend the Molekule Air Mini+.

An HVAC filter placed over a standard box fan.
Photo: Sarah Kobos

It’s a popular claim: If you stick a furnace/HVAC filter on a standard box fan, you can make a useful DIY air purifier. To test this, we taped a 20-by-20-inch Honeywell FPR 9 filter to a 20-inch Lasko box fan, and we ran that combo through the standard 35-minute, five-match test in the 200-square-foot New York City space, with the fan on high. And you know what? It did okay, cutting the initial particulate load by 87% over 30 minutes on medium. That’s nothing like the 99% reductions our top picks achieved on their high settings, but the results were better than one might expect.

If you try this hack, carefully seal the filter around its entire perimeter with clear, pro-strength packing tape—any gap would have let unfiltered air pass through, the same as on dedicated air purifiers. Doing all this may damage the fan’s motor, and we wouldn’t consider it to be a long-term solution for air-quality issues. But if you experience an air-quality emergency—say, regional wildfires creating a purifier supply shortage—it’s worth a shot.

One other thing worth mentioning: A popular video of this hack, from the University of Michigan Health System, overstates its potential. The presenter places the particle counter directly in front of the filter—almost touching it with the sensor—and notes that virtually no particles are passing through. It’s more important to measure the effect of a filter on the overall particulate load in the room. We measure purifier performance at a distance from the machines, outside the path of the cleaned airflow.

In addition to the following models, we have reviewed and dismissed hundreds of purifiers since 2013 based on their specs, features (or lack thereof), livability, and price. Some well-known brands that have never made our cut include Alen, Bissell, IQAir, Rabbit Air, and TruSens, generally based on their elevated up-front and running costs relative to those of our picks.

We have also removed from this list many since-discontinued models we tested.

The Blueair Blue Pure 311 Auto and 211+ are former also-great and upgrade picks. They’re excellent, and if you own one of them, there’s no need to replace them. The 311i Max and 211i Max that now hold these spots are slightly higher performing and have improved energy efficiency and liveability features, but the older models are truly excellent in their own right.

The Levoit Core 300, a former budget pick, is far less energy efficient than the current pick, the Clorox Medium Room, and also lacks most of the liveability features that set the Clorox apart.

The Blueair Blue Pure 411i Max, a small-space purifier, is physically similar to but less capable than the also-great 311i Max. Given the minor difference in price, we think the 311i Max is the better buy, as it will excel in both bedroom-size rooms and large living areas. The older Blue Air 411 machines (the 411, 411 Auto, and 411+) are former picks. They’re incredibly energy efficient but not as capable as our current small-space pick, the Clorox Medium Room.

The Oransi Mod+ is an impressive purifier meant for large spaces. It’s exceptional at capturing particles—on a par with our large-space pick, the Blue Pure 211i Max—and competitively priced, but it lacks some of the liveability features we value. It’s louder than the 211i Max, consumes considerably more electricity, and lacks smart capability.

The Winix 9800 is a solid purifier meant for large spaces. Basically an oversize version of our also-great pick from Winix, the 5500-2, it’s a terrific performer but lacks an important usability feature: Its display only goes dark when it’s on its lowest fan setting, meaning if you don’t want to sleep in the glow of multiple bright LEDs, you have to give up any meaningful overnight air cleaning.

The T810 is yet another impressive purifier from Winix, closely resembling the Blueair Blue Pure 311i Max in its form, performance, and sleep-friendly display shutoff. It’s slightly louder, however, and considerably less energy efficient.

The Dreo Macro Max S is a high-performing purifier with a major flaw: an enormous, bright air-quality indicator lamp that shuts itself off only in night mode, in which the fan is locked on its lowest, least effective setting. The lamp can be shut off at other fan speeds via the app, but, as with virtually all smart purifier apps, this one has many reports of connectivity issues. A manual shutoff option would be an improvement.

Blueair says its DustMagnet machines “powerfully attract airborne dust particles like a magnet before they settle on floors and surfaces.” But those claims refer to a certain size range of particles, from 0.5 to 3.0 micron—smaller than the human eye can see—so you’d have no way of knowing. In our testing with a professional particle counter, the Blueair DustMagnet 5440i performed no better than the much less expensive Coway Mighty.

Levoit’s Core 600S is a powerful machine designed for use in spaces up to about 700 square feet, at four air changes per hour, and it performed very well in our tests. However, on its medium-high and high speeds, it produced a persistent rattle that we could not ignore nor fix by repositioning the machine and confirming that the filter was properly seated.

The Honeywell InSight HPA5300B, a large-space model, likely performs well, but after measuring its electricity demands, we dismissed it. It’s an absolute power hog, drawing 33, 60, 94, and 117 watts on its four (low to turbo) speeds, respectively.

Honeywell’s HPA300 performed well in our tests but was also extremely loud, topping out at 62 decibels on its highest setting and measuring 53 decibels on the higher of its two medium speeds. It’s large and visually intrusive, too: a black tower that’s almost 2 feet tall, 18 inches wide, and 10 inches deep.

The Coway Airmega 150 is the first small-space machine from that company. It’s sharp-looking, with a clean rectangular form and a muted, matte finish available in several colors. But at its typical price of $190, it’s too pricey for a machine made for spaces no larger than a bedroom.

The Coway Airmega 250 is the larger, more powerful sibling of the Coway Airmega 150. It’s equally attractive,  but it’s only slightly more powerful than our top pick, the Coway Airmega AP-1512HH Mighty, yet it costs $200 more.

The Coway Airmega 240, a former pick for special cases, performs on a par with the top pick Coway Mighty and has a sleek design that our staff universally loved. But with more companies paying attention to their purifiers’ appearance, it’s no longer unique in combining form and function at a reasonable price.

The IKEA Förnuftig is neither a true-HEPA purifier nor an especially powerful purifier, period. It’s designed to capture PM2.5—particles 2.5 microns in diameter and above, in contrast with the 0.3-micron HEPA standard. That means it’s optimized for larger airborne particles, such as pollen and mold spores, rather than for very fine particulates, like wildfire smoke (as HEPA filters are). We tested the Förnuftig in a 200-square-foot room, focusing on how well it removed 3-micron particles from the air. It disappointed, removing just 85.2% of 3-micron particles in 30 minutes on high and 73.6% in 30 minutes on medium. Its performance on 0.3-micron particles was, as expected, worse: 64.5% removed on high and 53.5% on medium. Compared with other small-space purifiers we’ve tested in the same space, that’s very poor.

We tested the tower-style Coway AP-1216L in 2017. Despite its decent-to-solid performance, we don’t recommend it. The small footprint of 10 by 8 inches belies the fact that it’s 32 inches tall—the height of a kitchen counter—and so it takes up a huge amount of visual space. You’d never forget that you have a purifier in the room.

The AirSoap uses washable, electrically charged plates to capture airborne particulates. Our top pick Coway Mighty performed far better in our tests. AirSoap’s claim that it will save you “thousands” in the cost of replacement filters is ridiculous—you’d have to replace the filter on the Coway Mighty 20 times to reach even $1,000, which means you’d have to run it for two decades.

The Aeris Aair 3-in-1 Pro performs similarly on particulates to our pick for large spaces, the Blueair Blue Pure 211i Max, and it contains a large VOC filter composed of 2.2 pounds of activated carbon and alumina, which should make it far better at capturing VOCs. But it’s expensive, the filters last only six months, and replacements cost about $200.

AirDoctor sells an expensive purifier with a filter that it markets as “UltraHEPA,” claiming that the filter traps particles 100 times smaller than what HEPA filters can capture. It’s not true: All true-HEPA filters snag virtually 100% of the nanometer-scale particles that AirDoctor says is its unique ability to capture.

We’ve tested many Dyson purifiers over the years, most recently (2019) the Pure Cool TP04 and Pure Hot+Cool HP04. Neither model measured up well against our top pick, the Coway Mighty. We have also found no evidence that the fan function on Dyson purifiers makes them superior to other purifiers in the distribution of filtered air throughout a room. In fact, our years of testing have shown that any appropriately sized purifier will deliver filtered air rapidly into the farthest corner of a room.

The Medify MA-40 performs similarly to the top-pick Coway AP-1512HH Mighty, but it’s much  louder, at 52 decibels (above our 50-decibel definition of “quiet”) on its medium setting and 42 on low. The Coway measured 39 decibels and 31 decibels (nearly inaudible), respectively.

The huge and exceptionally powerful Medify MA-112 is surprisingly easy on the ears, registering as “quiet” on its low, low-medium, and high-medium speeds (39, 42, and 47 decibels). But at 28 inches tall and 15 inches wide, it’s best suited to large commercial or public spaces—like casinos, which Medify says use the MA-112 to counter the effects of cigarette smoke.

The GermGuardian AC5900WCA was a star performer in our 2019 test, but we also found it to be much louder than the top-pick Coway Mighty, measuring 47 decibels versus 39, on its quiet/medium setting. And the quality of the sound was rough and whooshy, versus the Mighty’s steady white noise. It’s far more expensive to maintain, as well.

The Levoit LV-H133 is another competitor to the Coway Mighty. But it’s more expensive up-front as well as over the course of five years of upkeep. And its taller form and higher noise output make it visually and audibly intrusive.

The Levoit Vista 200 is a small-space machine, and it’s one of the best-selling purifiers on Amazon. However, it’s much weaker in its CADR specs than our small-space pick, the Clorox Medium room.

A budget pick contender, the Levoit LV-H132 performed poorly in our tests, reducing particulates in our 200-square-foot test room by just 60% on high.

Our previous top picks among large-space purifiers, the Coway Airmega 400 and Coway Airmega 300, are impressive performers. The same is true of the Coway Airmega 400S, a smart version of the 400. But the Blue Pure 211i Max, our equally capable current pick, comes out on top on price: It typically sells for several hundred dollars less.

The Hathaspace Smart True HEPA Air Purifier has solid reviews and typically costs a bit less than the top-pick Coway Mighty. For that price, though, you get a machine that’s barely a third as capable: The Hathaspace purifier can produce, at most, two air changes per hour in a 350-square-foot room, whereas the Mighty purifier can deliver 5.7.

The GermGuardian AC4825 has been around for years and is, up front, cheap. But because of its higher energy consumption, it costs more to maintain than our current budget pick, the Clorox Medium room. And it’s a tall, garish device that won’t blend into any decor outside of an Alien set.

In addition to the above models, we looked at and dismissed multiple purifiers from the growing crowd of knockoff brands. It’s plainly a Duff Dry situation, and there’s no reason to doubt that these suspiciously similar knockoffs would perform all that differently from the originals. But we place a premium on long-standing companies with a record of customer service—and these pop-up brands lack both attributes. Rather than address them individually, we turned them into a poem, since their names (and this isn’t an exhaustive list) are quite lyrical:

Sumgott, Koios, UNbeaten, Zibrone;

Afloia, Aviano, Mooka, Keenstone;

Partu, Geniani, KeenPure, Hauea;

Cisno, Druiap, iTvanila, Secura.

This article was edited by Harry Sawyers.

Meet your guide

Tim Heffernan

Tim Heffernan is a senior staff writer focusing on air and water quality and home energy efficiency. A former writer for The Atlantic, Popular Mechanics, and other national magazines, he joined Wirecutter in 2015. He owns three bikes and zero derailleurs.

Further reading

  • Our pick for best air purifier sitting on a blue and white striped rug.

    How to Get Better Indoor Air Quality

    by Harry Sawyers

    Use these items to clean your home’s air, reduce the sources of respiratory problems, and limit the infiltration of new particulates.

  • An HVAC filter placed over a standard box fan.

    How to DIY an Air Purifier

    by Tim Heffernan

    If your air quality is bad and you don’t have an air purifier, an HVAC filter taped to a box fan is better than nothing.

  • Four air purifier models, shown side by side.

    How to Buy a Used Air Purifier

    by Katie Okamoto

    If you’re looking for a used air purifier to deal with an air-quality emergency, to save money, or to shop more sustainably, here’s how to find a good one.

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