"We tell you an expensive HDMI cable will give you a better picture," a Circuit City TV salesman informs PM—but do brand-name cables really deliver a better picture? To find out, we pit two of them against a cheap generic cord in a blind test.

Generic cable | $13 for 13 ft., newegg.com

Claim: This cable lacked a label, let alone lofty claims.

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Media Platforms Design Team

Monster Cable Advanced HDMI 1000 HD Cable | $200 for 13 ft., monstercable.com

Claim: "Sharpest picture, deepest color and smoothest video."

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Media Platforms Design Team

Honeywell HDMI Cable With CURxE Light Technology | $300 for 16 ft., honeywell.com

Claim: Embedded chip "self-heals" audio and video problems.

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Media Platforms Design Team

The Results

None of our editors could tell the difference. The fact is, HDMI is digital, meaning you either get the feed or you don't. High prices and gimmicks like gold-plating don't affect 1s and 0s. Our advice: Purchase your wiring online for cheap, and use the saved money to upgrade to a larger flat screen.